--- title: BLOG AND EMILI - Articles, Insights and Thoughts (4) description: Articles, insights and thoughts about Digital Marketing and Digital Product Design, written by those who experience them every day at AND EMILI. (4) --- [![](https://blog.andemili.com/hubfs/ANDEMILI-logo.svg)](https://www.andemili.com) Open main menu Close main menu - [ABOUT US](https://www.andemili.com/en/agency) - [SERVICES](https://www.andemili.com/en/services) - [PROJECTS](https://www.andemili.com/en/projects) - [BLOG](https://blog.andemili.com/en) - [CONTACTS](https://www.andemili.com/en/contacts) - [ITALIANO](https://blog.andemili.com/) [ITA](https://blog.andemili.com/) | [ENG](https://blog.andemili.com/en/) # BLOG AND EMILI Articles, insights and thoughts about Digital Marketing and Digital Product Design. Select Category Digital Strategy and Marketing Communication and Social Media Analysis and Optimization Technology and Innovation UX and Digital Product Design AI & Virtual Agents SEO & GEO [![employee advocacy on linkedin](https://blog.andemili.com/hubfs/linkedin-strategia-employee-advocacy.jpg)](https://blog.andemili.com/en/the-key-role-of-employees-in-b2b-communication-on-linkedin) ### [The key role of employees in B2B communication on LinkedIn](https://blog.andemili.com/en/the-key-role-of-employees-in-b2b-communication-on-linkedin) In this article, leveraging updated statistics, I aim to highlight an often-neglected aspect of corporate page strategy that can significantly boost a company's LinkedIn presence: leveraging the voice of employees. ![Luciana Ranaldo](https://blog.andemili.com/hs-fs/hubfs/LUCIANA%202.png?width=45&name=LUCIANA%202.png) [Luciana Ranaldo](https://blog.andemili.com/en/author/luciana-ranaldo) Nov 21, 2023, 2:08:00 AM [Read More](https://blog.andemili.com/en/the-key-role-of-employees-in-b2b-communication-on-linkedin) [![funnel model vs flywheel model](https://blog.andemili.com/hubfs/Funnel-vs-Flywheel.jpg)](https://blog.andemili.com/en/funnel-vs-flywheel-a-paradigm-shift) ### [Funnel VS Flywheel: a paradigm shift](https://blog.andemili.com/en/funnel-vs-flywheel-a-paradigm-shift) In this article, I share my perspective on how the Funnel model can be surpassed by the Flywheel Model, which sees the customer not just as a mere purchaser but as a key player in business growth. ![Sabrina Morea](https://blog.andemili.com/hs-fs/hubfs/DSC07461_SABRINA_2.png?width=45&name=DSC07461_SABRINA_2.png) [Sabrina Morea](https://blog.andemili.com/en/author/sabrina-morea) Oct 23, 2023, 3:18:00 PM [Read More](https://blog.andemili.com/en/funnel-vs-flywheel-a-paradigm-shift) [![Cover of the article measuring-brand-awareness-metrics-and-unconventional-tools](https://blog.andemili.com/hubfs/misurare-brand-awareness-metriche-strumenti.png)](https://blog.andemili.com/en/measuring-brand-awareness-unconventional-metrics-and-tools) ### [Measuring the effectiveness of brand awareness initiatives: unconventional metrics and tools](https://blog.andemili.com/en/measuring-brand-awareness-unconventional-metrics-and-tools) Measuring the return on investment in brand awareness efforts by a company is generally a challenging and often costly task. In this article, we propose some solutions to the problem. ![Federico Auricchio](https://app.hubspot.com/settings/avatar/cedc76f3d8a563d8b90fe0cc11963ae8) [Federico Auricchio](https://blog.andemili.com/en/author/federico-auricchio) Sep 6, 2023, 12:54:00 PM [Read More](https://blog.andemili.com/en/measuring-brand-awareness-unconventional-metrics-and-tools) [![personal branding linkedin](https://blog.andemili.com/hubfs/personal-branding-linkedin.jpg)](https://blog.andemili.com/en/personal-branding-on-linkedin) ### [Personal branding on LinkedIn: gain visibility and build relationships](https://blog.andemili.com/en/personal-branding-on-linkedin) How Can a Professional Build a Strong and Recognizable Identity on LinkedIn? A strategic approach to Personal Branding starts with analyzing, building, and optimizing one's online presence: enhancing what makes us unique. ![Mattia Soldà](https://app.hubspot.com/settings/avatar/86e48e519726d6732e876d8d19131834) [Mattia Soldà](https://blog.andemili.com/en/author/mattia-soldà) Aug 1, 2023, 4:13:00 PM [Read More](https://blog.andemili.com/en/personal-branding-on-linkedin) [![data editor ui, record management gui](https://blog.andemili.com/hubfs/flexible-data-management.jpg)](https://blog.andemili.com/en/flexible-data-management-not-your-usual-crud) ### [Flexible Data Management, Not Your Usual CRUD.](https://blog.andemili.com/en/flexible-data-management-not-your-usual-crud) Raise your hand if you, as a developer, have ever crafted at least one CRUD (Create, Read, Update, Delete) management interface in your career. I anticipate numerous affirmations. Now, raise your hand if you've designed dozens or even hundreds. ![Alessandro Manfredi](https://blog.andemili.com/hs-fs/hubfs/ALESSANDRO.png?width=45&name=ALESSANDRO.png) [Alessandro Manfredi](https://blog.andemili.com/en/author/alessandro-manfredi) Jun 1, 2023, 3:45:00 PM [Read More](https://blog.andemili.com/en/flexible-data-management-not-your-usual-crud) [![collecting data is useless](https://blog.andemili.com/hubfs/collecting-data.jpg)](https://blog.andemili.com/en/collecting-data-is-useless-if-you-dont-know-what-to-do-with-it) ### [Collecting data is useless if you don't know what to do with it](https://blog.andemili.com/en/collecting-data-is-useless-if-you-dont-know-what-to-do-with-it) I've chosen a deliberately provocative title for this brief post. The aim is to sketch the boundaries of a small reflection on the tools, methods, and manners of digital communication. In advertising, one of the most famous claims is the one that has accompanied Pirelli for a quarter of a century: "power is nothing without control". But has it truly made a difference, or is it merely a relic of a pre-digital world? ![Mattia Soldà](https://app.hubspot.com/settings/avatar/86e48e519726d6732e876d8d19131834) [Mattia Soldà](https://blog.andemili.com/en/author/mattia-soldà) Mar 14, 2023, 4:48:00 PM [Read More](https://blog.andemili.com/en/collecting-data-is-useless-if-you-dont-know-what-to-do-with-it) [![Web development and hosting serverless](https://blog.andemili.com/hubfs/web-development-hosting-serverless.jpg)](https://blog.andemili.com/en/web-development-and-serverless-hosting) ### [Web Development and Serverless Hosting. What Options for a Digital Agency?](https://blog.andemili.com/en/web-development-and-serverless-hosting) A developer's journey: between technologies and hosting ![Alessandro Manfredi](https://blog.andemili.com/hs-fs/hubfs/ALESSANDRO.png?width=45&name=ALESSANDRO.png) [Alessandro Manfredi](https://blog.andemili.com/en/author/alessandro-manfredi) Feb 6, 2023, 9:24:00 AM [Read More](https://blog.andemili.com/en/web-development-and-serverless-hosting) [![social trends 2023](https://blog.andemili.com/hubfs/social-trends-2023.jpg)](https://blog.andemili.com/en/social-trends-2023-between-expectation-and-reality) ### [Social Trends 2023: between expectation and reality](https://blog.andemili.com/en/social-trends-2023-between-expectation-and-reality) In the final months of 2022, we social media professionals, among others, grappled with statistics, posts, and comments on the trends that will mark 2023. The first month of the year is almost over, the initial editorial plans have been published, the data analyzed, and we can begin to discern whether those predictions were accurate and which trends are indeed worth pursuing. ![Luciana Ranaldo](https://blog.andemili.com/hs-fs/hubfs/LUCIANA%202.png?width=45&name=LUCIANA%202.png) [Luciana Ranaldo](https://blog.andemili.com/en/author/luciana-ranaldo) Feb 1, 2023, 5:25:00 PM [Read More](https://blog.andemili.com/en/social-trends-2023-between-expectation-and-reality) [![AI and SEO](https://blog.andemili.com/hubfs/seo-ai.jpg)](https://blog.andemili.com/en/ai-and-seo-how-artificial-intelligence-can-improve-search-engine-ranking) ### [AI and SEO: how artificial intelligence can improve search engine ranking](https://blog.andemili.com/en/ai-and-seo-how-artificial-intelligence-can-improve-search-engine-ranking) We asked ChatGPT to write an article about artificial intelligence and SEO. Here's what it produced. ![Federico Auricchio](https://app.hubspot.com/settings/avatar/cedc76f3d8a563d8b90fe0cc11963ae8) [Federico Auricchio](https://blog.andemili.com/en/author/federico-auricchio) Jan 16, 2023, 5:55:00 PM [Read More](https://blog.andemili.com/en/ai-and-seo-how-artificial-intelligence-can-improve-search-engine-ranking) [2](https://blog.andemili.com/en/page/2) [3](https://blog.andemili.com/en/page/3) [4](https://blog.andemili.com/en/page/4) [5](https://blog.andemili.com/en/page/5) [6](https://blog.andemili.com/en/page/6) ### **Subscribe to BLOG AND EMILI** to stay up to date with the latest news ![ANDEMILI-logo\_neg](https://blog.andemili.com/hubfs/ANDEMILI-logo_neg.svg "ANDEMILI-logo_neg") © 2023 AND EMILI srl - Digital Agency | Via Vincenzo Monti, 1 | 42122 Reggio Emilia | p.iva 01283510350  [Privacy Policy](https://www.andemili.com/en/privacy-policy) | [Cookie Policy](https://www.andemili.com/en/informativa-cookie) | Cookie Settings [![facebook](https://blog.andemili.com/hubfs/facebook.svg)](https://www.facebook.com/socialANDEMILI/) [![linkedin](https://blog.andemili.com/hubfs/linkedin.svg)](https://www.facebook.com/socialANDEMILI/) [![youtube](https://blog.andemili.com/hubfs/youtube.svg)](https://www.youtube.com/channel/UCzSkWy1rcgGwXSPH3j0btBw/) [![instagram](https://blog.andemili.com/hubfs/instagram.svg)](https://www.instagram.com/socialandemili/) [![](https://www.gstatic.com/partners/badge/images/2022/PartnerBadgeClickable.svg)](https://www.google.com/partners/agency?id=7862513535) [![](https://blog.andemili.com/hubfs/partner-badge-white.png)](https://ecosystem.hubspot.com/marketplace/solutions/and-emili)