Articles, insights and thoughts about Digital Marketing and Digital Product Design.

social trends 2023

Social Trends 2023: between expectation and reality

In the final months of 2022, we social media professionals, among others, grappled with statistics, posts, and comments on the trends that will mark 2023. The first month of the year is almost over, the initial editorial plans have been published, the data analyzed, and we can begin to discern whether those predictions were accurate and which trends are indeed worth pursuing.

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Google Analytics 4 Server-Side Proxy EU

Google Analytics 4 (GA4) compliant with GDPR using a server-side proxy in EU

After the Italian Data Protection Authority suspended data transfers to Google Universal Analytics, companies quickly sought solutions. However, there's still confusion about the new version, Google Analytics 4 (GA4), and whether it's compliant. This article aims to address questions like whether to keep GA4 and if it makes sense to migrate to it now, highlighting technical solutions for using GA4.

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