Measuring the return on investment in brand awareness efforts by a company is generally a challenging and often costly task. In this article, we propose some solutions to the problem.
How Can a Professional Build a Strong and Recognizable Identity on LinkedIn? A strategic approach to Personal Branding starts with analyzing, building, and optimizing one's online presence: enhancing what makes us unique.
Raise your hand if you, as a developer, have ever crafted at least one CRUD (Create, Read, Update, Delete) management interface in your career. I anticipate numerous affirmations. Now, raise your hand if you've designed dozens or even hundreds.
I've chosen a deliberately provocative title for this brief post. The aim is to sketch the boundaries of a small reflection on the tools, methods, and manners of digital communication. In advertising, one of the most famous claims is the one that has accompanied Pirelli for a quarter of a century: "power is nothing without control". But has it truly made a difference, or is it merely a relic of a pre-digital world?
A developer's journey: between technologies and hosting
In the final months of 2022, we social media professionals, among others, grappled with statistics, posts, and comments on the trends that will mark 2023. The first month of the year is almost over, the initial editorial plans have been published, the data analyzed, and we can begin to discern whether those predictions were accurate and which trends are indeed worth pursuing.
We asked ChatGPT to write an article about artificial intelligence and SEO. Here's what it produced.
After the Italian Data Protection Authority suspended data transfers to Google Universal Analytics, companies quickly sought solutions. However, there's still confusion about the new version, Google Analytics 4 (GA4), and whether it's compliant. This article aims to address questions like whether to keep GA4 and if it makes sense to migrate to it now, highlighting technical solutions for using GA4.
Underestimated by many brands, yet a primary strategy for others: Community Management is one of the keys to humanize your brand on social media and deriving a return in terms of brand awareness and engagement. It's a set of actions that should be part of the routine of any company present on Social Media.
