--- title: BLOG AND EMILI - Articles, Insights and Thoughts (2) description: Articles, insights and thoughts about Digital Marketing and Digital Product Design, written by those who experience them every day at AND EMILI. (2) --- [![](https://blog.andemili.com/hubfs/ANDEMILI-logo.svg)](https://www.andemili.com) Open main menu Close main menu - [ABOUT US](https://www.andemili.com/en/agency) - [SERVICES](https://www.andemili.com/en/services) - [PROJECTS](https://www.andemili.com/en/projects) - [BLOG](https://blog.andemili.com/en) - [CONTACTS](https://www.andemili.com/en/contacts) - [ITALIANO](https://blog.andemili.com/) [ITA](https://blog.andemili.com/) | [ENG](https://blog.andemili.com/en/) # BLOG AND EMILI Articles, insights and thoughts about Digital Marketing and Digital Product Design. Select Category Digital Strategy and Marketing Communication and Social Media Analysis and Optimization Technology and Innovation UX and Digital Product Design AI & Virtual Agents SEO & GEO [![manufacturing industry marketing and sales](https://blog.andemili.com/hubfs/hubspot-manifatturiero-header.jpg)](https://blog.andemili.com/en/italian-manufacturing-between-internationalization-and-digital-transformation) ### [The Italian manufacturing between internationalization and digital transformation](https://blog.andemili.com/en/italian-manufacturing-between-internationalization-and-digital-transformation) Let's try to identify the main challenges that Italian manufacturing companies have faced in the last few years, with a particular focus on marketing and sales, digital transformation and internationalization, and to explore how the adoption of an integrated platform like HubSpot could provide valuable support to overcome such challenges. ![Federico Auricchio](https://app.hubspot.com/settings/avatar/cedc76f3d8a563d8b90fe0cc11963ae8) [Federico Auricchio](https://blog.andemili.com/en/author/federico-auricchio) May 12, 2025, 10:30:00 AM [Read More](https://blog.andemili.com/en/italian-manufacturing-between-internationalization-and-digital-transformation) [![employees producing egc](https://blog.andemili.com/hubfs/egc-header.jpg)](https://blog.andemili.com/en/unlocking-trust-employee-generated-content-in-b2b) ### [Unlocking Trust: The Power of Employee-Generated Content in B2B](https://blog.andemili.com/en/unlocking-trust-employee-generated-content-in-b2b) Social media is going through a profound transformation—and so must the way companies communicate. According to recent research, today’s audience is hyper-connected yet increasingly distracted. They use social platforms as search engines, but approach content with growing skepticism. ![Luciana Ranaldo](https://blog.andemili.com/hs-fs/hubfs/LUCIANA%202.png?width=45&name=LUCIANA%202.png) [Luciana Ranaldo](https://blog.andemili.com/en/author/luciana-ranaldo) May 9, 2025, 8:35:43 AM [Read More](https://blog.andemili.com/en/unlocking-trust-employee-generated-content-in-b2b) [![Accessibility 2025 UE](https://blog.andemili.com/hubfs/accessibilita-01.jpg)](https://blog.andemili.com/en/website-accessibility-2025-compliance-responsibility-opportunities) ### [Website Accessibility 2025: Compliance, Responsibility, Opportunities](https://blog.andemili.com/en/website-accessibility-2025-compliance-responsibility-opportunities) Have you heard about the new digital accessibility requirements arriving in Europe in 2025? If so, perhaps you are wondering if your company needs to be concerned about them. ![Stefano Folegati](https://app.hubspot.com/settings/avatar/9544d78205a1189719638419759d3b4c) [Stefano Folegati](https://blog.andemili.com/en/author/stefano-folegati) May 5, 2025, 8:45:00 AM [Read More](https://blog.andemili.com/en/website-accessibility-2025-compliance-responsibility-opportunities) [![ceramic district innovation](https://blog.andemili.com/hubfs/sfide-aziende-ceramiche_piastrelle.jpg)](https://blog.andemili.com/en/digital-tools-for-growth-in-the-ceramic-district) ### [Digital tools for growth in the Ceramic District](https://blog.andemili.com/en/digital-tools-for-growth-in-the-ceramic-district) The Emilia-Romagna Ceramic District is a globally recognized symbol of excellence in the production of ceramic tiles. The companies that are part of it, and the entire Italian manufacturing sector in general, must now face unprecedented challenges due to the growing digitalization and global competition. New challenges require new strategies and tools. ![Federico Auricchio](https://app.hubspot.com/settings/avatar/cedc76f3d8a563d8b90fe0cc11963ae8) [Federico Auricchio](https://blog.andemili.com/en/author/federico-auricchio) Apr 29, 2025, 2:28:06 PM [Read More](https://blog.andemili.com/en/digital-tools-for-growth-in-the-ceramic-district) [![corporate event management image](https://blog.andemili.com/hubfs/event-marketing-hubspot.jpg)](https://blog.andemili.com/en/corporate-event-management-strategic-automated-effective) ### [Corporate event management: strategic, automated, effective](https://blog.andemili.com/en/corporate-event-management-strategic-automated-effective) In recent years, event marketing has taken on an increasingly strategic role for companies aiming not only to generate visibility, but also to create engaging and memorable experiences for their audience. At the same time, technological advancements have transformed how events are planned, promoted, and most importantly, managed, making the use of advanced digital tools essential. ![Léa Verger](https://blog.andemili.com/hs-fs/hubfs/LEA.jpg?width=45&name=LEA.jpg) [Léa Verger](https://blog.andemili.com/en/author/lea-verger) Apr 16, 2025, 10:30:00 AM [Read More](https://blog.andemili.com/en/corporate-event-management-strategic-automated-effective) [![SEO ranking factors 2025](https://blog.andemili.com/hubfs/fattori-ranking-2025.jpg)](https://blog.andemili.com/en/ranking-factors-in-2025) ### [Ranking factors in 2025: what really matters for Google, Bing, and other search engines](https://blog.andemili.com/en/ranking-factors-in-2025) Understanding ranking factors in 2025 means deciphering the rules that shape online visibility in an ever-changing digital environment. Each search engine—from Google to Bing, Yandex to Baidu—uses its own algorithms, but they all share a common goal: delivering the most relevant answer to the user as quickly as possible. ![Elsio Barjamaj](https://blog.andemili.com/hs-fs/hubfs/elseo.jpg?width=45&name=elseo.jpg) [Elsio Barjamaj](https://blog.andemili.com/en/author/elsio-barjamaj) Apr 9, 2025, 5:45:00 PM [Read More](https://blog.andemili.com/en/ranking-factors-in-2025) [![linkedin ctv advertising](https://blog.andemili.com/hubfs/linkedin-ctv-advertsising.png)](https://blog.andemili.com/en/linkedin-ctv-advertising-the-new-frontier-of-b2b-marketing) ### [LinkedIn CTV Advertising: The New Frontier of B2B Marketing](https://blog.andemili.com/en/linkedin-ctv-advertising-the-new-frontier-of-b2b-marketing) In the coming years, traditional media such as TV, radio, and print will increasingly integrate with digital advertising technologies, which offer precise targeting and performance measurement. Within this context, CTV advertising also comes into play. ![Ruggero Milletarì](https://blog.andemili.com/hs-fs/hubfs/profile-picture-ruggero.jpeg?width=45&name=profile-picture-ruggero.jpeg) [Ruggero Milletarì](https://blog.andemili.com/en/author/ruggero-milletarì) Apr 1, 2025, 12:36:35 PM [Read More](https://blog.andemili.com/en/linkedin-ctv-advertising-the-new-frontier-of-b2b-marketing) [![](https://blog.andemili.com/hubfs/seo-ai-journey-navigaizone-web.jpg)](https://blog.andemili.com/en/beyond-seo-the-ai-journey-as-a-new-navigation-paradigm) ### [Beyond SEO: the AI journey as a new navigation paradigm](https://blog.andemili.com/en/beyond-seo-the-ai-journey-as-a-new-navigation-paradigm) The spread of AI tools (like ChatGPT, Gemini, Claude, Perplexity and others) is revolutionising the way people search for information and make decisions online. Consequently, SEO, traditionally focused on positioning in "classic" search results, is now facing a paradigm shift. ![Stefano Iotti](https://blog.andemili.com/hs-fs/hubfs/STEFANO.jpg?width=45&name=STEFANO.jpg) [Stefano Iotti](https://blog.andemili.com/en/author/stefano-iotti) Mar 7, 2025, 8:15:00 AM [Read More](https://blog.andemili.com/en/beyond-seo-the-ai-journey-as-a-new-navigation-paradigm) [![Image for a Technical SEO Guide](https://blog.andemili.com/hubfs/seo-tecnica-guida.jpg)](https://blog.andemili.com/en/technical-seo-guide-and-bestpractices) ### [Technical SEO Guide & Best Practices](https://blog.andemili.com/en/technical-seo-guide-and-bestpractices) Technical SEO is a crucial aspect of website optimization, yet it is often overlooked because it operates behind the scenes, unlike content or marketing strategies. However, without a solid technical foundation, even the best content may struggle to gain visibility in search engine results. ![Elsio Barjamaj](https://blog.andemili.com/hs-fs/hubfs/elseo.jpg?width=45&name=elseo.jpg) [Elsio Barjamaj](https://blog.andemili.com/en/author/elsio-barjamaj) Mar 6, 2025, 12:19:24 PM [Read More](https://blog.andemili.com/en/technical-seo-guide-and-bestpractices) [1](https://blog.andemili.com/en) [2](https://blog.andemili.com/en/page/2) [3](https://blog.andemili.com/en/page/3) [4](https://blog.andemili.com/en/page/4) [5](https://blog.andemili.com/en/page/5) ### **Subscribe to BLOG AND EMILI** to stay up to date with the latest news ![ANDEMILI-logo\_neg](https://blog.andemili.com/hubfs/ANDEMILI-logo_neg.svg "ANDEMILI-logo_neg") © 2023 AND EMILI srl - Digital Agency | Via Vincenzo Monti, 1 | 42122 Reggio Emilia | p.iva 01283510350  [Privacy Policy](https://www.andemili.com/en/privacy-policy) | [Cookie Policy](https://www.andemili.com/en/informativa-cookie) | Cookie Settings [![facebook](https://blog.andemili.com/hubfs/facebook.svg)](https://www.facebook.com/socialANDEMILI/) [![linkedin](https://blog.andemili.com/hubfs/linkedin.svg)](https://www.facebook.com/socialANDEMILI/) [![youtube](https://blog.andemili.com/hubfs/youtube.svg)](https://www.youtube.com/channel/UCzSkWy1rcgGwXSPH3j0btBw/) [![instagram](https://blog.andemili.com/hubfs/instagram.svg)](https://www.instagram.com/socialandemili/) [![](https://www.gstatic.com/partners/badge/images/2022/PartnerBadgeClickable.svg)](https://www.google.com/partners/agency?id=7862513535) [![](https://blog.andemili.com/hubfs/partner-badge-white.png)](https://ecosystem.hubspot.com/marketplace/solutions/and-emili)