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SEO Specialist @ AND EMILI
Understanding ranking factors in 2025 means deciphering the rules that shape online visibility in an ever-changing digital environment. Each search engine—from Google to Bing, Yandex to Baidu—uses its own algorithms, but they all share a common goal: delivering the most relevant answer to the user as quickly as possible.
Technical SEO is a crucial aspect of website optimization, yet it is often overlooked because it operates behind the scenes, unlike content or marketing strategies. However, without a solid technical foundation, even the best content may struggle to gain visibility in search engine results.
Migrating a website is a delicate and complex process, especially when it comes to international sites. Every step must be carefully planned to avoid losing rankings, traffic, and ultimately, customers.