Let's try to identify the main challenges that Italian manufacturing companies have faced in the last few years, with a particular focus on marketing and sales, digital transformation and internationalization, and to explore how the adoption of an integrated platform like HubSpot could provide valuable support to overcome such challenges.
Social media is going through a profound transformation—and so must the way companies communicate. According to recent research, today’s audience is hyper-connected yet increasingly distracted. They use social platforms as search engines, but approach content with growing skepticism.
Have you heard about the new digital accessibility requirements arriving in Europe in 2025? If so, perhaps you are wondering if your company needs to be concerned about them.
The Emilia-Romagna Ceramic District is a globally recognized symbol of excellence in the production of ceramic tiles. The companies that are part of it, and the entire Italian manufacturing sector in general, must now face unprecedented challenges due to the growing digitalization and global competition. New challenges require new strategies and tools.
In recent years, event marketing has taken on an increasingly strategic role for companies aiming not only to generate visibility, but also to create engaging and memorable experiences for their audience. At the same time, technological advancements have transformed how events are planned, promoted, and most importantly, managed, making the use of advanced digital tools essential.
Understanding ranking factors in 2025 means deciphering the rules that shape online visibility in an ever-changing digital environment. Each search engine—from Google to Bing, Yandex to Baidu—uses its own algorithms, but they all share a common goal: delivering the most relevant answer to the user as quickly as possible.
In the coming years, traditional media such as TV, radio, and print will increasingly integrate with digital advertising technologies, which offer precise targeting and performance measurement. Within this context, CTV advertising also comes into play.
The spread of AI tools (like ChatGPT, Gemini, Claude, Perplexity and others) is revolutionising the way people search for information and make decisions online. Consequently, SEO, traditionally focused on positioning in "classic" search results, is now facing a paradigm shift.
Technical SEO is a crucial aspect of website optimization, yet it is often overlooked because it operates behind the scenes, unlike content or marketing strategies. However, without a solid technical foundation, even the best content may struggle to gain visibility in search engine results.