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BLOG AND EMILI

Articles, insights and thoughts about Digital Marketing and Digital Product Design.

Posts by:

Federico Auricchio

Head of Digital Marketing @ AND EMILI

Brand: An Investment That Can No Longer Be Postponed

Brand: An Investment That Can No Longer Be Postponed

The rules of the game in digital marketing have changed: strategies and tools that once guaranteed quick and measurable results no longer offer the same certainties. Global competition, the evolution of platforms, and the growing relevance of AI assistants are reshaping the landscape. In this context, investing in brand is no longer optional but a strategic necessity.

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ceramic district innovation

Digital tools for growth in the Ceramic District

The Emilia-Romagna Ceramic District is a globally recognized symbol of excellence in the production of ceramic tiles. The companies that are part of it, and the entire Italian manufacturing sector in general, must now face unprecedented challenges due to the growing digitalization and global competition. New challenges require new strategies and tools.

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