Posts by:
Head of Digital Marketing @ AND EMILI
B2B marketing generates mountains of data but still struggles to answer the fundamental question: Which activity generated that sale? Closed-loop marketing (CLM) solves this disconnect by linking every touchpoint to the final result.
The rules of the game in digital marketing have changed: strategies and tools that once guaranteed quick and measurable results no longer offer the same certainties. Global competition, the evolution of platforms, and the growing relevance of AI assistants are reshaping the landscape. In this context, investing in brand is no longer optional but a strategic necessity.
Let's try to identify the main challenges that Italian manufacturing companies have faced in the last few years, with a particular focus on marketing and sales, digital transformation and internationalization, and to explore how the adoption of an integrated platform like HubSpot could provide valuable support to overcome such challenges.
The Emilia-Romagna Ceramic District is a globally recognized symbol of excellence in the production of ceramic tiles. The companies that are part of it, and the entire Italian manufacturing sector in general, must now face unprecedented challenges due to the growing digitalization and global competition. New challenges require new strategies and tools.
The Theory of Inventive Problem Solving (TRIZ) was developed to assist engineers in creatively solving complex problems. Can TRIZ also be applied to digital marketing? Probably yes, let's see how.
Measuring the return on investment in brand awareness efforts by a company is generally a challenging and often costly task. In this article, we propose some solutions to the problem.
We asked ChatGPT to write an article about artificial intelligence and SEO. Here's what it produced.
Facebook Ads is increasingly limiting the detailed targeting options available to advertisers. Is it time to change how we advertise? Maybe so, here's why.
In this article, I aim to explain why conducting an analysis of internal search on a website is important and how to benefit from it.