Articles, insights and thoughts about Digital Marketing and Digital Product Design.

SEO migration: step-by-step guide

Migrating a website is a delicate and complex process, especially when it comes to international sites. Every step must be carefully planned to avoid losing rankings, traffic, and ultimately, customers.

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virtual reality and augmented reality

Virtual and augmented reality: innovation in digital marketing

Virtual Reality (VR) and Augmented Reality (AR) are revolutionizing the ways in which brands and consumers interact, pushing the boundaries of what's possible in the digital world beyond anything previously imagined. These technologies not only allow users to fully immerse themselves in simulated experiences but also redefine the very foundations of digital communication.

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server side tracking campagins

Goodbye third-party cookies: Is server-side the answer for your campaigns?

The online marketing world is on the brink of a substantial transformation. Third-party cookies, long-standing pillars of conversion tracking and ad personalization, are nearing obsolescence. This shift raises important questions: what are the implications of this change? How will it impact digital marketing campaigns? How can businesses adapt and continue to reach their target audience?

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