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Articles, insights and thoughts about Digital Marketing and Digital Product Design.

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Corporate event management: strategic, automated, effective

In recent years, event marketing has taken on an increasingly strategic role for companies aiming not only to generate visibility, but also to create engaging and memorable experiences for their audience. At the same time, technological advancements have transformed how events are planned, promoted, and most importantly, managed, making the use of advanced digital tools essential.

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Technical SEO Guide & Best Practices

Technical SEO is a crucial aspect of website optimization, yet it is often overlooked because it operates behind the scenes, unlike content or marketing strategies. However, without a solid technical foundation, even the best content may struggle to gain visibility in search engine results.

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Personalization, productivity and privacy: marketing with HubSpot in 2025

Between the evolution of AI, growing privacy concerns and the need to deliver increasingly personalized experiences and content, marketers must adapt to a constantly changing world. But how can these changes be tackled effectively and strategically? HubSpot, with its cutting-edge technology, is not only redefining productivity and personalization but also transforming how businesses engage with customers—creating tailor-made experiences and optimizing every aspect of marketing and sales. Let’s dive into some key insights to help you shine in a sea of competition:

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Mocha Mousse is the social media mood of 2025

Recently, Pantone announced the Color of the Year 2025: Mocha Mousse. “The Pantone Color of the Year program engages the design community and color enthusiasts in a conversation about color to draw attention to the relationship between color and culture. Every year, Pantone selects a color that captures the spirit of the times,” explains the color authority. But, why is it important to mention the 2025 color and what does it have to do with social media?

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