Articles, insights and thoughts about Digital Marketing and Digital Product Design.

virtual reality and augmented reality

Virtual and Augmented Reality: Innovation in Digital Marketing

Virtual Reality (VR) and Augmented Reality (AR) are revolutionizing the ways in which brands and consumers interact, pushing the boundaries of what's possible in the digital world beyond anything previously imagined. These technologies not only allow users to fully immerse themselves in simulated experiences but also redefine the very foundations of digital communication.

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server side tracking campagins

Goodbye third-party cookies: Is server-side the answer for your campaigns?

The online marketing world is on the brink of a substantial transformation. Third-party cookies, long-standing pillars of conversion tracking and ad personalization, are nearing obsolescence. This shift raises important questions: what are the implications of this change? How will it impact digital marketing campaigns? How can businesses adapt and continue to reach their target audience?

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collecting data is useless

Collecting data is useless if you don't know what to do with it

I've chosen a deliberately provocative title for this brief post. The aim is to sketch the boundaries of a small reflection on the tools, methods, and manners of digital communication. In advertising, one of the most famous claims is the one that has accompanied Pirelli for a quarter of a century: "power is nothing without control". But has it truly made a difference, or is it merely a relic of a pre-digital world?

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