In recent years, event marketing has taken on an increasingly strategic role for companies aiming not only to generate visibility, but also to create engaging and memorable experiences for their audience. At the same time, technological advancements have transformed how events are planned, promoted, and most importantly, managed, making the use of advanced digital tools essential.
Understanding ranking factors in 2025 means deciphering the rules that shape online visibility in an ever-changing digital environment. Each search engine—from Google to Bing, Yandex to Baidu—uses its own algorithms, but they all share a common goal: delivering the most relevant answer to the user as quickly as possible.
In the coming years, traditional media such as TV, radio, and print will increasingly integrate with digital advertising technologies, which offer precise targeting and performance measurement. Within this context, CTV advertising also comes into play.
The spread of AI tools (like ChatGPT, Gemini, Claude, Perplexity and others) is revolutionising the way people search for information and make decisions online. Consequently, SEO, traditionally focused on positioning in "classic" search results, is now facing a paradigm shift.
Technical SEO is a crucial aspect of website optimization, yet it is often overlooked because it operates behind the scenes, unlike content or marketing strategies. However, without a solid technical foundation, even the best content may struggle to gain visibility in search engine results.
Between the evolution of AI, growing privacy concerns and the need to deliver increasingly personalized experiences and content, marketers must adapt to a constantly changing world. But how can these changes be tackled effectively and strategically? HubSpot, with its cutting-edge technology, is not only redefining productivity and personalization but also transforming how businesses engage with customers—creating tailor-made experiences and optimizing every aspect of marketing and sales. Let’s dive into some key insights to help you shine in a sea of competition:
Recently, Pantone announced the Color of the Year 2025: Mocha Mousse. “The Pantone Color of the Year program engages the design community and color enthusiasts in a conversation about color to draw attention to the relationship between color and culture. Every year, Pantone selects a color that captures the spirit of the times,” explains the color authority. But, why is it important to mention the 2025 color and what does it have to do with social media?
Every brand has a story to tell and a unique personality, just like people. In this article, we will discuss how important is the brand's identity for creating an authentic connection with the public.
Defining the concept of a virtual agent in 2024 can be complicated. Sometimes decision-tree chatbots are referred to as virtual agents, sometimes they are just a few simple prompts on OpenAI, and other times they are fine-tuned models tailored to a specific business reality.
