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Articles, insights and thoughts about Digital Marketing and Digital Product Design.

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ÆRA LLM: Artificial Intelligence for Enterprises

Many companies face a paradox, t hey want generative AI but don’t intend to share their data—like driving with your foot on the accelerator and the brake at the same time. They seek cost predictability, yet end up with variable charges that turn every billing cycle into financial roulette. To meet these needs, we built ÆRA: an open-weights Large Language Model, deployable on-premises and free from token-based variable costs, purpose-built for enterprises with a focus on factuality and answer reliability.

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Brand: An Investment That Can No Longer Be Postponed

Brand: An Investment That Can No Longer Be Postponed

The rules of the game in digital marketing have changed: strategies and tools that once guaranteed quick and measurable results no longer offer the same certainties. Global competition, the evolution of platforms, and the growing relevance of AI assistants are reshaping the landscape. In this context, investing in brand is no longer optional but a strategic necessity.

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Breeze, HubSpot AI

Breeze, HubSpot's Artificial Intelligence

In 2025, adopting artificial intelligence in business is no longer an option but it has become a strategic lever. This is especially true when it comes to CRM, which is why HubSpot created Breeze, an AI-powered tool designed to enhance marketing, sales and customer service.

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