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Social Media Manager
Social media is going through a profound transformation—and so must the way companies communicate. According to recent research, today’s audience is hyper-connected yet increasingly distracted. They use social platforms as search engines, but approach content with growing skepticism.
In this article, we'll explore some predicted social trends for 2024 and analyze how they can be leveraged to enhance B2B company communication.
In this article, leveraging updated statistics, I aim to highlight an often-neglected aspect of corporate page strategy that can significantly boost a company's LinkedIn presence: leveraging the voice of employees.
In the final months of 2022, we social media professionals, among others, grappled with statistics, posts, and comments on the trends that will mark 2023. The first month of the year is almost over, the initial editorial plans have been published, the data analyzed, and we can begin to discern whether those predictions were accurate and which trends are indeed worth pursuing.