Many companies have communication guidelines. Fewer, however, have a UX resource library. But, just like the brand manual, they are essential references for any project that impacts the customer.
User research is crucial for designing a good user experience, yet it comes with costs. In the case of websites and apps for internal corporate users, it's possible to conduct research while significantly saving on expenses. It's worth it.
The term MVP (Minimum Viable Product) has long been incorporated into corporate vocabulary: it's often used to describe preliminary versions of digital products.
What is a workshop? Is it just another word for "meeting"? No: it represents an alternative to traditional company meetings, often a preferable one.
The health emergency stemming from the spread of Covid-19 has altered the habits of all of us, in every sphere, from personal life to work.
Cover photo: Sarah Kilian via Unsplash Fail fast, fail often is one of the recurring mantras in the world of startups and digital in general. The sooner an idea is tested, the sooner it's understood that it doesn't work, the better: this way, one can move on to the next experiment.
How does one develops a digital communication campaign for an offline "product" such as the choice of the 5x1000 (tax donation option)?
In the past few days, an American case has further deepened the reflection on influencer marketing and the role of children in this field. Let us see what happened and conduct a brief analysis of the data in this story.
Since the end of November 2019, AND EMILI has landed on TikTok, the Chinese-origin social network loved by millions of youngsters, including Italians.