BLOG AND EMILI

Facebook Ads is increasingly limiting the detailed targeting options available to advertisers. Is it time to change how we advertise? Maybe so, here's why.

Social networks today play a significant role in our lives, a role that goes far beyond mere entertainment. Undoubtedly, compared to just 10 years ago, the way we communicate, socialize, collaborate, have fun, share content, and inform ourselves in general has changed.

Many companies have communication guidelines. Fewer, however, have a UX resource library. But, just like the brand manual, it is an essential reference for any project that has an impact on the customer.

User research is crucial for designing a good user experience, yet it comes with costs. In the case of websites and apps for internal corporate users, it's possible to conduct research while significantly cutting effort and costs. It's worth it.

The term MVP (Minimum Viable Product) has long been incorporated into corporate vocabulary: it's often used to describe preliminary versions of digital products.

What is a workshop? Is it just another word for "meeting"? No: it represents an alternative to traditional company meetings, often a preferable one.

The health emergency stemming from the spread of Covid-19 has altered the habits of all of us, in every sphere, from personal life to work.

How do we develop a digital communication campaign for an offline "product" such as the choice of the 5x1000 (tax donation option)?

In the past few days, an American case has further deepened the reflection on influencer marketing and the role of children in this field. Let us see what happened and conduct a brief analysis of the data in this story.