The online marketing world is on the brink of a substantial transformation. Third-party cookies, long-standing pillars of conversion tracking and ad personalization, are nearing obsolescence. This shift raises important questions: what are the implications of this change? How will it impact digital marketing campaigns? How can businesses adapt and continue to reach their target audience?
In this article, leveraging updated statistics, I aim to highlight an often-neglected aspect of corporate page strategy that can significantly boost a company's LinkedIn presence: leveraging the voice of employees.
In this article, I share my perspective on how the Funnel model can be surpassed by the Flywheel Model, which sees the customer not just as a mere purchaser but as a key player in business growth.
Measuring the return on investment in brand awareness efforts by a company is generally a challenging and often costly task. In this article, we propose some solutions to the problem.
How Can a Professional Build a Strong and Recognizable Identity on LinkedIn? A strategic approach to Personal Branding starts with analyzing, building, and optimizing one's online presence: enhancing what makes us unique.
Raise your hand if you, as a developer, have ever crafted at least one CRUD (Create, Read, Update, Delete) management interface in your career. I anticipate numerous affirmations. Now, raise your hand if you've designed dozens or even hundreds.
I've chosen a deliberately provocative title for this brief post. The aim is to sketch the boundaries of a small reflection on the tools, methods, and manners of digital communication. In advertising, one of the most famous claims is the one that has accompanied Pirelli for a quarter of a century: "power is nothing without control". But has it truly made a difference, or is it merely a relic of a pre-digital world?
A developer's journey: between technologies and hosting
In the final months of 2022, we social media professionals, among others, grappled with statistics, posts, and comments on the trends that will mark 2023. The first month of the year is almost over, the initial editorial plans have been published, the data analyzed, and we can begin to discern whether those predictions were accurate and which trends are indeed worth pursuing.