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BLOG AND EMILI

Articles, insights and thoughts about Digital Marketing and Digital Product Design.

The importance of failure in Design Thinking

Cover photo: Sarah Kilian via Unsplash Fail fast, fail often is one of the recurring mantras in the world of startups and digital in general. The sooner an idea is tested, the sooner it's understood that it doesn't work, the better: this way, one can move on to the next experiment.

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There's no User Experience without the user

In building the User Experience of a digital product, we can make use of usability notions and psychology; we can (and must) implement best practices and draw the entire team's attention towards them. However, all this does not exempt us from addressing the core concept of UX itself: talking with the final user.

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