After the Italian Data Protection Authority suspended data transfers to Google Universal Analytics, companies quickly sought solutions. However, there's still confusion about the new version, Google Analytics 4 (GA4), and whether it's compliant. This article aims to address questions like whether to keep GA4 and if it makes sense to migrate to it now, highlighting technical solutions for using GA4.
Underestimated by many brands, yet a primary strategy for others: Community Management is one of the keys to humanize your brand on social media and deriving a return in terms of brand awareness and engagement. It's a set of actions that should be part of the routine of any company present on Social Media.
In this article, I will attempt to explain what Google Ad Grants is, how it differs from Google Ads, and how nonprofit organizations can use it for their campaigns.
Facebook Ads is increasingly limiting the detailed targeting options available to advertisers. Is it time to change how we advertise? Maybe so, here's why.
Social networks today play a significant role in our lives, a role that goes far beyond mere entertainment. Undoubtedly, compared to just 10 years ago, the way we communicate, socialize, collaborate, have fun, share content, and inform ourselves in general has changed.
Many companies have communication guidelines. Fewer, however, have a UX resource library. But, just like the brand manual, it is an essential reference for any project that has an impact on the customer.
User research is crucial for designing a good user experience, yet it comes with costs. In the case of websites and apps for internal corporate users, it's possible to conduct research while significantly cutting effort and costs. It's worth it.
The term MVP (Minimum Viable Product) has long been incorporated into corporate vocabulary: it's often used to describe preliminary versions of digital products.
What is a workshop? Is it just another word for "meeting"? No: it represents an alternative to traditional company meetings, often a preferable one.