BLOG AND EMILI

Many companies have communication guidelines. Fewer, however, have a UX resource library. But, just like the brand manual, they are essential references for any project that impacts the customer.

User research is crucial for designing a good user experience, yet it comes with costs. In the case of websites and apps for internal corporate users, it's possible to conduct research while significantly saving on expenses. It's worth it.

The term MVP (Minimum Viable Product) has long been incorporated into corporate vocabulary: it's often used to describe preliminary versions of digital products.

What is a workshop? Is it just another word for "meeting"? No: it represents an alternative to traditional company meetings, often a preferable one.

Cover photo: Sarah Kilian via Unsplash Fail fast, fail often is one of the recurring mantras in the world of startups and digital in general. The sooner an idea is tested, the sooner it's understood that it doesn't work, the better: this way, one can move on to the next experiment.

In building the User Experience of a digital product, we can make use of usability notions and psychology; we can (and must) implement best practices and draw the entire team's attention towards them. However, all this does not exempt us from addressing the core concept of UX itself: talking with the final user.

Digital product design inherently spans multiple disciplines.