---
title: BLOG AND EMILI - Articles, Insights and Thoughts | Federico Auricchio (2)
description: Head of Digital Marketing @ AND EMILI (2)
---

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# BLOG AND EMILI

Articles, insights and thoughts about Digital Marketing and Digital Product Design.

Select Category Digital Strategy and Marketing Communication and Social Media Analysis and Optimization Technology and Innovation UX and Digital Product Design AI & Virtual Agents SEO & GEO

Posts by:

![Federico Auricchio](https://app.hubspot.com/settings/avatar/cedc76f3d8a563d8b90fe0cc11963ae8)

## Federico Auricchio

Head of Digital Marketing @ AND EMILI

[Seguimi su LinkedIn](https://www.linkedin.com/in/adeffe/)

[![website internal search analysis](https://blog.andemili.com/hubfs/website-internal-search-analysis.png)](https://blog.andemili.com/en/site-search-analysis-seo-beyond-seo)

### [Site search analysis: SEO beyond SEO](https://blog.andemili.com/en/site-search-analysis-seo-beyond-seo)

 In this article, I aim to explain why conducting an analysis of internal search on a website is important and how to benefit from it.

![Federico Auricchio](https://app.hubspot.com/settings/avatar/cedc76f3d8a563d8b90fe0cc11963ae8)

[Federico Auricchio](https://blog.andemili.com/en/author/federico-auricchio) May 6, 2019, 4:06:00 PM

[Read More](https://blog.andemili.com/en/site-search-analysis-seo-beyond-seo)

[![Corporate Case Histories: 2 ways to write them](https://blog.andemili.com/hubfs/case%20history%20aziendali%20-%20come%20scriverle.jpeg)](https://blog.andemili.com/en/corporate-case-histories-2-ways-to-write-them)

### [Corporate Case Histories: 2 ways to write them](https://blog.andemili.com/en/corporate-case-histories-2-ways-to-write-them)

 Corporate case histories (or case studies) are arguably among the most utilized tools by marketers, primarily in the B2B sector.

![Federico Auricchio](https://app.hubspot.com/settings/avatar/cedc76f3d8a563d8b90fe0cc11963ae8)

[Federico Auricchio](https://blog.andemili.com/en/author/federico-auricchio) Mar 28, 2019, 2:20:00 PM

[Read More](https://blog.andemili.com/en/corporate-case-histories-2-ways-to-write-them)

[![SEO mistakes large companies ](https://blog.andemili.com/hubfs/3-%20errori%20-SEO-%20che-%20le-%20grandi%20-aziende-%20fanno-%20troppo-spesso.png)](https://blog.andemili.com/en/seo-mistakes-that-large-companies-make-too-often)

### [3 SEO mistakes that large companies make (too) often](https://blog.andemili.com/en/seo-mistakes-that-large-companies-make-too-often)

 SEO is one of those fields where even the smallest entity, with the right effort, can excel and achieve great results, sometimes better than much more well-known and structured competitors.

![Federico Auricchio](https://app.hubspot.com/settings/avatar/cedc76f3d8a563d8b90fe0cc11963ae8)

[Federico Auricchio](https://blog.andemili.com/en/author/federico-auricchio) Jan 30, 2019, 4:37:00 PM

[Read More](https://blog.andemili.com/en/seo-mistakes-that-large-companies-make-too-often)

[![](https://blog.andemili.com/hubfs/Ricerca-%20in%20-sviluppo-%20Google%20-compie-%2020%20-anni%20-e-guarda-%20al%20-futuro-e%20-la-%20SEO.png)](https://blog.andemili.com/en/research-in-development-google-turns-20-and-looks-to-the-future-and-seo)

### [Research in development: Google looks to the future... and SEO?](https://blog.andemili.com/en/research-in-development-google-turns-20-and-looks-to-the-future-and-seo)

 Last September, Google celebrated its first 20 years.

![Federico Auricchio](https://app.hubspot.com/settings/avatar/cedc76f3d8a563d8b90fe0cc11963ae8)

[Federico Auricchio](https://blog.andemili.com/en/author/federico-auricchio) Nov 6, 2018, 5:20:00 PM

[Read More](https://blog.andemili.com/en/research-in-development-google-turns-20-and-looks-to-the-future-and-seo)

<https://blog.andemili.com/en> [1](https://blog.andemili.com/en) [2](https://blog.andemili.com/en/author/federico-auricchio/page/2)

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