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Articles, insights and thoughts about Digital Marketing and Digital Product Design.

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Stefano Iotti

Digital business and strategy | Co-Founder @ AND EMILI

llm open weights

ÆRA LLM: Artificial Intelligence for Enterprises

Many companies face a paradox, t hey want generative AI but don’t intend to share their data—like driving with your foot on the accelerator and the brake at the same time. They seek cost predictability, yet end up with variable charges that turn every billing cycle into financial roulette. To meet these needs, we built ÆRA: an open-weights Large Language Model, deployable on-premises and free from token-based variable costs, purpose-built for enterprises with a focus on factuality and answer reliability.

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Beyond SEO: the AI journey as a new navigation paradigm

The spread of AI tools (like ChatGPT, Gemini, Claude, Perplexity and others) is revolutionising the way people search for information and make decisions online. Consequently, SEO, traditionally focused on positioning in "classic" search results, is now facing a paradigm shift.

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