BLOG AND EMILI

Recently, Pantone announced the Color of the Year 2025: Mocha Mousse. “The Pantone Color of the Year program engages the design community and color enthusiasts in a conversation about color to draw attention to the relationship between color and culture. Every year, Pantone selects a color that captures the spirit of the times,” explains the color authority. But, why is it important to mention the 2025 color and what does it have to do with social media?

Every brand has a story to tell and a unique personality, just like people. In this article, we will discuss how important is the brand's identity for creating an authentic connection with the public.