BLOG AND EMILI

Every brand has a story to tell and a unique personality, just like people. In this article, we will discuss how important is the brand's identity for creating an authentic connection with the public.

Defining the concept of a virtual agent in 2024 can be complicated. Sometimes decision-tree chatbots are referred to as virtual agents, sometimes they are just a few simple prompts on OpenAI, and other times they are fine-tuned models tailored to a specific business reality.

Migrating a website is a delicate and complex process, especially when it comes to international sites. Every step must be carefully planned to avoid losing rankings, traffic, and ultimately, customers.

The Theory of Inventive Problem Solving (TRIZ) was developed to assist engineers in creatively solving complex problems. Can TRIZ also be applied to digital marketing? Probably yes, let's see how.

Virtual Reality (VR) and Augmented Reality (AR) are revolutionizing the ways in which brands and consumers interact, pushing the boundaries of what's possible in the digital world beyond anything previously imagined. These technologies not only allow users to fully immerse themselves in simulated experiences but also redefine the very foundations of digital communication.

In this article, we'll explore some predicted social trends for 2024 and analyze how they can be leveraged to enhance B2B company communication.

The online marketing world is on the brink of a substantial transformation. Third-party cookies, long-standing pillars of conversion tracking and ad personalization, are nearing obsolescence. This shift raises important questions: what are the implications of this change? How will it impact digital marketing campaigns? How can businesses adapt and continue to reach their target audience?

In this article, leveraging updated statistics, I aim to highlight an often-neglected aspect of corporate page strategy that can significantly boost a company's LinkedIn presence: leveraging the voice of employees.

In this article, I share my perspective on how the Funnel model can be surpassed by the Flywheel Model, which sees the customer not just as a mere purchaser but as a key player in business growth.