ITA | ENG

BLOG AND EMILI

Articles, insights and thoughts about Digital Marketing and Digital Product Design.

Posts about:

Communication and Social Media

server side tracking campagins

Goodbye third-party cookies: Is server-side the answer for your campaigns?

The online marketing world is on the brink of a substantial transformation. Third-party cookies, long-standing pillars of conversion tracking and ad personalization, are nearing obsolescence. This shift raises important questions: what are the implications of this change? How will it impact digital marketing campaigns? How can businesses adapt and continue to reach their target audience?

Read More
social trends 2023

Social Trends 2023: between expectation and reality

In the final months of 2022, we social media professionals, among others, grappled with statistics, posts, and comments on the trends that will mark 2023. The first month of the year is almost over, the initial editorial plans have been published, the data analyzed, and we can begin to discern whether those predictions were accurate and which trends are indeed worth pursuing.

Read More
Google Analytics 4 Server-Side Proxy EU

Google Analytics 4 (GA4) compliant with GDPR using a server-side proxy in EU

After the Italian Data Protection Authority suspended data transfers to Google Universal Analytics, companies quickly sought solutions. However, there's still confusion about the new version, Google Analytics 4 (GA4), and whether it's compliant. This article aims to address questions like whether to keep GA4 and if it makes sense to migrate to it now, highlighting technical solutions for using GA4.

Read More

Subscribe to
BLOG
AND EMILI
to stay up to date with the latest news