BLOG AND EMILI

Every brand has a story to tell and a unique personality, just like people. In this article, we will discuss how important is the brand's identity for creating an authentic connection with the public.

In this article, we'll explore some predicted social trends for 2024 and analyze how they can be leveraged to enhance B2B company communication.

In this article, leveraging updated statistics, I aim to highlight an often-neglected aspect of corporate page strategy that can significantly boost a company's LinkedIn presence: leveraging the voice of employees.

How Can a Professional Build a Strong and Recognizable Identity on LinkedIn? A strategic approach to Personal Branding starts with analyzing, building, and optimizing one's online presence: enhancing what makes us unique.

In the final months of 2022, we social media professionals, among others, grappled with statistics, posts, and comments on the trends that will mark 2023. The first month of the year is almost over, the initial editorial plans have been published, the data analyzed, and we can begin to discern whether those predictions were accurate and which trends are indeed worth pursuing.

After the Italian Data Protection Authority suspended data transfers to Google Universal Analytics, companies quickly sought solutions. However, there's still confusion about the new version, Google Analytics 4 (GA4), and whether it's compliant. This article aims to address questions like whether to keep GA4 and if it makes sense to migrate to it now, highlighting technical solutions for using GA4.

Underestimated by many brands, yet a primary strategy for others: Community Management is one of the keys to humanize your brand on social media and deriving a return in terms of brand awareness and engagement. It's a set of actions that should be part of the routine of any company present on Social Media.

Social networks today play a significant role in our lives, a role that goes far beyond mere entertainment. Undoubtedly, compared to just 10 years ago, the way we communicate, socialize, collaborate, have fun, share content, and inform ourselves in general has changed.

The health emergency stemming from the spread of Covid-19 has altered the habits of all of us, in every sphere, from personal life to work.