Articles, insights and thoughts about Digital Marketing and Digital Product Design.

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Analysis and Optimization

SEO migration: step-by-step guide

Migrating a website is a delicate and complex process, especially when it comes to international sites. Every step must be carefully planned to avoid losing rankings, traffic, and ultimately, customers.

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server side tracking campagins

Goodbye third-party cookies: Is server-side the answer for your campaigns?

The online marketing world is on the brink of a substantial transformation. Third-party cookies, long-standing pillars of conversion tracking and ad personalization, are nearing obsolescence. This shift raises important questions: what are the implications of this change? How will it impact digital marketing campaigns? How can businesses adapt and continue to reach their target audience?

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collecting data is useless

Collecting data is useless if you don't know what to do with it

I've chosen a deliberately provocative title for this brief post. The aim is to sketch the boundaries of a small reflection on the tools, methods, and manners of digital communication. In advertising, one of the most famous claims is the one that has accompanied Pirelli for a quarter of a century: "power is nothing without control". But has it truly made a difference, or is it merely a relic of a pre-digital world?

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Google Analytics 4 Server-Side Proxy EU

Google Analytics 4 (GA4) compliant with GDPR using a server-side proxy in EU

After the Italian Data Protection Authority suspended data transfers to Google Universal Analytics, companies quickly sought solutions. However, there's still confusion about the new version, Google Analytics 4 (GA4), and whether it's compliant. This article aims to address questions like whether to keep GA4 and if it makes sense to migrate to it now, highlighting technical solutions for using GA4.

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