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BLOG AND EMILI

Articles, insights and thoughts about Digital Marketing and Digital Product Design.

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Analysis and Optimization

collecting data is useless

Collecting data is useless if you don't know what to do with it

I've chosen a deliberately provocative title for this brief post. The aim is to sketch the boundaries of a small reflection on the tools, methods, and manners of digital communication. In advertising, one of the most famous claims is the one that has accompanied Pirelli for a quarter of a century: "power is nothing without control". But has it truly made a difference, or is it merely a relic of a pre-digital world?

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