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The online marketing world is on the brink of a substantial transformation. Third-party cookies, long-standing pillars of conversion tracking and ad personalization, are nearing obsolescence. This shift raises important questions: what are the implications of this change? How will it impact digital marketing campaigns? How can businesses adapt and continue to reach their target audience?
Measuring the return on investment in brand awareness efforts by a company is generally a challenging and often costly task. In this article, we propose some solutions to the problem.
I've chosen a deliberately provocative title for this brief post. The aim is to sketch the boundaries of a small reflection on the tools, methods, and manners of digital communication. In advertising, one of the most famous claims is the one that has accompanied Pirelli for a quarter of a century: "power is nothing without control". But has it truly made a difference, or is it merely a relic of a pre-digital world?
We asked ChatGPT to write an article about artificial intelligence and SEO. Here's what it produced.
After the Italian Data Protection Authority suspended data transfers to Google Universal Analytics, companies quickly sought solutions. However, there's still confusion about the new version, Google Analytics 4 (GA4), and whether it's compliant. This article aims to address questions like whether to keep GA4 and if it makes sense to migrate to it now, highlighting technical solutions for using GA4.
Facebook Ads is increasingly limiting the detailed targeting options available to advertisers. Is it time to change how we advertise? Maybe so, here's why.
Corporate case histories (or case studies) are arguably among the most utilized tools by marketers, primarily in the B2B sector.
SEO is one of those fields where even the smallest entity, with the right effort, can excel and achieve great results, sometimes better than much more well-known and structured competitors.