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SEO has taught us how to conquer Google's first page to capture user searches, but today that's no longer enough. We must also become the authoritative source that artificial intelligence chooses to cite to maintain relevance and visibility. How do we do this?
Understanding ranking factors in 2025 means deciphering the rules that shape online visibility in an ever-changing digital environment. Each search engine—from Google to Bing, Yandex to Baidu—uses its own algorithms, but they all share a common goal: delivering the most relevant answer to the user as quickly as possible.
The spread of AI tools (like ChatGPT, Gemini, Claude, Perplexity and others) is revolutionising the way people search for information and make decisions online. Consequently, SEO, traditionally focused on positioning in "classic" search results, is now facing a paradigm shift.
Technical SEO is a crucial aspect of website optimization, yet it is often overlooked because it operates behind the scenes, unlike content or marketing strategies. However, without a solid technical foundation, even the best content may struggle to gain visibility in search engine results.
Migrating a website is a delicate and complex process, especially when it comes to international sites. Every step must be carefully planned to avoid losing rankings, traffic, and ultimately, customers.
The online marketing world is on the brink of a substantial transformation. Third-party cookies, long-standing pillars of conversion tracking and ad personalization, are nearing obsolescence. This shift raises important questions: what are the implications of this change? How will it impact digital marketing campaigns? How can businesses adapt and continue to reach their target audience?
Measuring the return on investment in brand awareness efforts by a company is generally a challenging and often costly task. In this article, we propose some solutions to the problem.
I've chosen a deliberately provocative title for this brief post. The aim is to sketch the boundaries of a small reflection on the tools, methods, and manners of digital communication. In advertising, one of the most famous claims is the one that has accompanied Pirelli for a quarter of a century: "power is nothing without control". But has it truly made a difference, or is it merely a relic of a pre-digital world?
We asked ChatGPT to write an article about artificial intelligence and SEO. Here's what it produced.