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Artificial intelligence can generate optimized content in seconds, but has this made search engine positioning strategies obsolete? The truth is that SEO hasn’t disappeared—it has evolved toward a more strategic approach, where AI becomes a tool, not a replacement.
In 2025, adopting artificial intelligence in business is no longer an option but it has become a strategic lever. This is especially true when it comes to CRM, which is why HubSpot created Breeze, an AI-powered tool designed to enhance marketing, sales and customer service.
Let's try to identify the main challenges that Italian manufacturing companies have faced in the last few years, with a particular focus on marketing and sales, digital transformation and internationalization, and to explore how the adoption of an integrated platform like HubSpot could provide valuable support to overcome such challenges.
The Emilia-Romagna Ceramic District is a globally recognized symbol of excellence in the production of ceramic tiles. The companies that are part of it, and the entire Italian manufacturing sector in general, must now face unprecedented challenges due to the growing digitalization and global competition. New challenges require new strategies and tools.
In the coming years, traditional media such as TV, radio, and print will increasingly integrate with digital advertising technologies, which offer precise targeting and performance measurement. Within this context, CTV advertising also comes into play.
The spread of AI tools (like ChatGPT, Gemini, Claude, Perplexity and others) is revolutionising the way people search for information and make decisions online. Consequently, SEO, traditionally focused on positioning in "classic" search results, is now facing a paradigm shift.
Between the evolution of AI, growing privacy concerns and the need to deliver increasingly personalized experiences and content, marketers must adapt to a constantly changing world. But how can these changes be tackled effectively and strategically? HubSpot, with its cutting-edge technology, is not only redefining productivity and personalization but also transforming how businesses engage with customers—creating tailor-made experiences and optimizing every aspect of marketing and sales. Let’s dive into some key insights to help you shine in a sea of competition:
Defining the concept of a virtual agent in 2024 can be complicated. Sometimes decision-tree chatbots are referred to as virtual agents, sometimes they are just a few simple prompts on OpenAI, and other times they are fine-tuned models tailored to a specific business reality.
Virtual Reality (VR) and Augmented Reality (AR) are revolutionizing the ways in which brands and consumers interact, pushing the boundaries of what's possible in the digital world beyond anything previously imagined. These technologies not only allow users to fully immerse themselves in simulated experiences but also redefine the very foundations of digital communication.
