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Let's try to identify the main challenges that Italian manufacturing companies have faced in the last few years, with a particular focus on marketing and sales, digital transformation and internationalization, and to explore how the adoption of an integrated platform like HubSpot could provide valuable support to overcome such challenges.
The Emilia-Romagna Ceramic District is a globally recognized symbol of excellence in the production of ceramic tiles. The companies that are part of it, and the entire Italian manufacturing sector in general, must now face unprecedented challenges due to the growing digitalization and global competition. New challenges require new strategies and tools.
In recent years, event marketing has taken on an increasingly strategic role for companies aiming not only to generate visibility, but also to create engaging and memorable experiences for their audience. At the same time, technological advancements have transformed how events are planned, promoted, and most importantly, managed, making the use of advanced digital tools essential.
In the coming years, traditional media such as TV, radio, and print will increasingly integrate with digital advertising technologies, which offer precise targeting and performance measurement. Within this context, CTV advertising also comes into play.
Between the evolution of AI, growing privacy concerns and the need to deliver increasingly personalized experiences and content, marketers must adapt to a constantly changing world. But how can these changes be tackled effectively and strategically? HubSpot, with its cutting-edge technology, is not only redefining productivity and personalization but also transforming how businesses engage with customers—creating tailor-made experiences and optimizing every aspect of marketing and sales. Let’s dive into some key insights to help you shine in a sea of competition:
The Theory of Inventive Problem Solving (TRIZ) was developed to assist engineers in creatively solving complex problems. Can TRIZ also be applied to digital marketing? Probably yes, let's see how.
In this article, I share my perspective on how the Funnel model can be surpassed by the Flywheel Model, which sees the customer not just as a mere purchaser but as a key player in business growth.
In this article, I will attempt to explain what Google Ad Grants is, how it differs from Google Ads, and how nonprofit organizations can use it for their campaigns.
Many companies have communication guidelines. Fewer, however, have a UX resource library. But, just like the brand manual, it is an essential reference for any project that has an impact on the customer.
