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The Theory of Inventive Problem Solving (TRIZ) was developed to assist engineers in creatively solving complex problems. Can TRIZ also be applied to digital marketing? Probably yes, let's see how.
In this article, I share my perspective on how the Funnel model can be surpassed by the Flywheel Model, which sees the customer not just as a mere purchaser but as a key player in business growth.
In this article, I will attempt to explain what Google Ad Grants is, how it differs from Google Ads, and how nonprofit organizations can use it for their campaigns.
Many companies have communication guidelines. Fewer, however, have a UX resource library. But, just like the brand manual, it is an essential reference for any project that has an impact on the customer.
How do we develop a digital communication campaign for an offline "product" such as the choice of the 5x1000 (tax donation option)?
In this article, I aim to explain why conducting an analysis of internal search on a website is important and how to benefit from it.
The inception of AND EMILI coincided with the beginning of a valuable partnership: I am referring to the collaboration with Amref Health Africa, the largest healthcare organization operating in Africa since 1957.
Last September, Google celebrated its first 20 years.