--- title: BLOG AND EMILI - Articles, Insights and Thoughts | Digital Strategy and Marketing description: Digital Strategy and Marketing | Articles, insights and thoughts about Digital Marketing and Digital Product Design, written by those who experience them every day at AND EMILI. --- [![](https://blog.andemili.com/hubfs/ANDEMILI-logo.svg)](https://www.andemili.com) Open main menu Close main menu - [ABOUT US](https://www.andemili.com/en/agency) - [SERVICES](https://www.andemili.com/en/services) - [PROJECTS](https://www.andemili.com/en/projects) - [BLOG](https://blog.andemili.com/en) - [CONTACTS](https://www.andemili.com/en/contacts) - [ITALIANO](https://blog.andemili.com/) [ITA](https://blog.andemili.com/) | [ENG](https://blog.andemili.com/en/) # BLOG AND EMILI Articles, insights and thoughts about Digital Marketing and Digital Product Design. Select Category Digital Strategy and Marketing Communication and Social Media Analysis and Optimization Technology and Innovation UX and Digital Product Design AI & Virtual Agents SEO & GEO Posts about: ## Digital Strategy and Marketing [![abm on linkedin](https://blog.andemili.com/hubfs/abm-linkedin-lead-generation.png)](https://blog.andemili.com/en/abm-linkedin-playbook-qualified-lead-generation) ### [ABM on LinkedIn: The Playbook for Generating Qualified Leads](https://blog.andemili.com/en/abm-linkedin-playbook-qualified-lead-generation) An operational guide to implementing an Account-Based Marketing (ABM) strategy on LinkedIn, including tips and guidance on the tools required to keep your budget, pipeline, and results under control. ![Federico Auricchio](https://app.hubspot.com/settings/avatar/cedc76f3d8a563d8b90fe0cc11963ae8) [Federico Auricchio](https://blog.andemili.com/en/author/federico-auricchio) Feb 17, 2026, 10:53:05 AM [Read More](https://blog.andemili.com/en/abm-linkedin-playbook-qualified-lead-generation) [![closed loop marketing ](https://blog.andemili.com/hubfs/Closed-loop%20marketing.jpg)](https://blog.andemili.com/en/closed-loop-marketing-an-inevitable-shift-to-stay-competitive) ### [Closed-loop marketing: an inevitable shift to stay competitive](https://blog.andemili.com/en/closed-loop-marketing-an-inevitable-shift-to-stay-competitive) B2B marketing generates mountains of data but still struggles to answer the fundamental question: Which activity generated that sale? Closed-loop marketing (CLM) solves this disconnect by linking every touchpoint to the final result. ![Federico Auricchio](https://app.hubspot.com/settings/avatar/cedc76f3d8a563d8b90fe0cc11963ae8) [Federico Auricchio](https://blog.andemili.com/en/author/federico-auricchio) Nov 21, 2025, 11:46:31 AM [Read More](https://blog.andemili.com/en/closed-loop-marketing-an-inevitable-shift-to-stay-competitive) [![Brand: An Investment That Can No Longer Be Postponed](https://blog.andemili.com/hubfs/investire-sul-brand-oggi.jpg)](https://blog.andemili.com/en/brand-an-investment-that-can-no-longer-be-postponed) ### [Brand: An Investment That Can No Longer Be Postponed](https://blog.andemili.com/en/brand-an-investment-that-can-no-longer-be-postponed) The rules of the game in digital marketing have changed: strategies and tools that once guaranteed quick and measurable results no longer offer the same certainties. Global competition, the evolution of platforms, and the growing relevance of AI assistants are reshaping the landscape. In this context, investing in brand is no longer optional but a strategic necessity. ![Federico Auricchio](https://app.hubspot.com/settings/avatar/cedc76f3d8a563d8b90fe0cc11963ae8) [Federico Auricchio](https://blog.andemili.com/en/author/federico-auricchio) Aug 25, 2025, 8:45:00 AM [Read More](https://blog.andemili.com/en/brand-an-investment-that-can-no-longer-be-postponed) [![Example image for Generative Engine Optimization (GEO)](https://blog.andemili.com/hubfs/geo-generative-experience-optimization.jpg)](https://blog.andemili.com/en/generative-engine-optimization-geo) ### [Generative Engine Optimization (GEO): the natural evolution of SEO in the AI Era](https://blog.andemili.com/en/generative-engine-optimization-geo) SEO has taught us how to conquer Google's first page to capture user searches, but today that's no longer enough. We must also become the authoritative source that artificial intelligence chooses to cite to maintain relevance and visibility. How do we do this? ![Elsio Barjamaj](https://blog.andemili.com/hs-fs/hubfs/elseo.jpg?width=45&name=elseo.jpg) [Elsio Barjamaj](https://blog.andemili.com/en/author/elsio-barjamaj) Aug 22, 2025, 2:38:53 PM [Read More](https://blog.andemili.com/en/generative-engine-optimization-geo) [![Breeze, HubSpot AI](https://blog.andemili.com/hubfs/breeze-hubspot-ai.png)](https://blog.andemili.com/en/breeze-hubspot-ai) ### [Breeze, HubSpot's Artificial Intelligence](https://blog.andemili.com/en/breeze-hubspot-ai) In 2025, adopting artificial intelligence in business is no longer an option but it has become a strategic lever. This is especially true when it comes to CRM, which is why HubSpot created Breeze, an AI-powered tool designed to enhance marketing, sales and customer service. ![Léa Verger](https://blog.andemili.com/hs-fs/hubfs/LEA.jpg?width=45&name=LEA.jpg) [Léa Verger](https://blog.andemili.com/en/author/lea-verger) Jun 26, 2025, 2:33:07 PM [Read More](https://blog.andemili.com/en/breeze-hubspot-ai) [![manufacturing industry marketing and sales](https://blog.andemili.com/hubfs/hubspot-manifatturiero-header.jpg)](https://blog.andemili.com/en/italian-manufacturing-between-internationalization-and-digital-transformation) ### [The Italian manufacturing between internationalization and digital transformation](https://blog.andemili.com/en/italian-manufacturing-between-internationalization-and-digital-transformation) Let's try to identify the main challenges that Italian manufacturing companies have faced in the last few years, with a particular focus on marketing and sales, digital transformation and internationalization, and to explore how the adoption of an integrated platform like HubSpot could provide valuable support to overcome such challenges. ![Federico Auricchio](https://app.hubspot.com/settings/avatar/cedc76f3d8a563d8b90fe0cc11963ae8) [Federico Auricchio](https://blog.andemili.com/en/author/federico-auricchio) May 12, 2025, 10:30:00 AM [Read More](https://blog.andemili.com/en/italian-manufacturing-between-internationalization-and-digital-transformation) [![ceramic district innovation](https://blog.andemili.com/hubfs/sfide-aziende-ceramiche_piastrelle.jpg)](https://blog.andemili.com/en/digital-tools-for-growth-in-the-ceramic-district) ### [Digital tools for growth in the Ceramic District](https://blog.andemili.com/en/digital-tools-for-growth-in-the-ceramic-district) The Emilia-Romagna Ceramic District is a globally recognized symbol of excellence in the production of ceramic tiles. The companies that are part of it, and the entire Italian manufacturing sector in general, must now face unprecedented challenges due to the growing digitalization and global competition. New challenges require new strategies and tools. ![Federico Auricchio](https://app.hubspot.com/settings/avatar/cedc76f3d8a563d8b90fe0cc11963ae8) [Federico Auricchio](https://blog.andemili.com/en/author/federico-auricchio) Apr 29, 2025, 2:28:06 PM [Read More](https://blog.andemili.com/en/digital-tools-for-growth-in-the-ceramic-district) [![corporate event management image](https://blog.andemili.com/hubfs/event-marketing-hubspot.jpg)](https://blog.andemili.com/en/corporate-event-management-strategic-automated-effective) ### [Corporate event management: strategic, automated, effective](https://blog.andemili.com/en/corporate-event-management-strategic-automated-effective) In recent years, event marketing has taken on an increasingly strategic role for companies aiming not only to generate visibility, but also to create engaging and memorable experiences for their audience. At the same time, technological advancements have transformed how events are planned, promoted, and most importantly, managed, making the use of advanced digital tools essential. ![Léa Verger](https://blog.andemili.com/hs-fs/hubfs/LEA.jpg?width=45&name=LEA.jpg) [Léa Verger](https://blog.andemili.com/en/author/lea-verger) Apr 16, 2025, 10:30:00 AM [Read More](https://blog.andemili.com/en/corporate-event-management-strategic-automated-effective) [![linkedin ctv advertising](https://blog.andemili.com/hubfs/linkedin-ctv-advertsising.png)](https://blog.andemili.com/en/linkedin-ctv-advertising-the-new-frontier-of-b2b-marketing) ### [LinkedIn CTV Advertising: The New Frontier of B2B Marketing](https://blog.andemili.com/en/linkedin-ctv-advertising-the-new-frontier-of-b2b-marketing) In the coming years, traditional media such as TV, radio, and print will increasingly integrate with digital advertising technologies, which offer precise targeting and performance measurement. Within this context, CTV advertising also comes into play. ![Ruggero Milletarì](https://blog.andemili.com/hs-fs/hubfs/profile-picture-ruggero.jpeg?width=45&name=profile-picture-ruggero.jpeg) [Ruggero Milletarì](https://blog.andemili.com/en/author/ruggero-milletarì) Apr 1, 2025, 12:36:35 PM [Read More](https://blog.andemili.com/en/linkedin-ctv-advertising-the-new-frontier-of-b2b-marketing) [1](https://blog.andemili.com/en) [2](https://blog.andemili.com/en/tag/digital-strategy-and-marketing/page/2) ### **Subscribe to BLOG AND EMILI** to stay up to date with the latest news ![ANDEMILI-logo\_neg](https://blog.andemili.com/hubfs/ANDEMILI-logo_neg.svg "ANDEMILI-logo_neg") © 2023 AND EMILI srl - Digital Agency | Via Vincenzo Monti, 1 | 42122 Reggio Emilia | p.iva 01283510350  [Privacy Policy](https://www.andemili.com/en/privacy-policy) | [Cookie Policy](https://www.andemili.com/en/informativa-cookie) | Cookie Settings [![facebook](https://blog.andemili.com/hubfs/facebook.svg)](https://www.facebook.com/socialANDEMILI/) [![linkedin](https://blog.andemili.com/hubfs/linkedin.svg)](https://www.facebook.com/socialANDEMILI/) [![youtube](https://blog.andemili.com/hubfs/youtube.svg)](https://www.youtube.com/channel/UCzSkWy1rcgGwXSPH3j0btBw/) [![instagram](https://blog.andemili.com/hubfs/instagram.svg)](https://www.instagram.com/socialandemili/) [![](https://www.gstatic.com/partners/badge/images/2022/PartnerBadgeClickable.svg)](https://www.google.com/partners/agency?id=7862513535) [![](https://blog.andemili.com/hubfs/partner-badge-white.png)](https://ecosystem.hubspot.com/marketplace/solutions/and-emili)