BLOG AND EMILI

Many companies have communication guidelines. Fewer, however, have a UX resource library. But, just like the brand manual, it is an essential reference for any project that has an impact on the customer.

User research is crucial for designing a good user experience, yet it comes with costs. In the case of websites and apps for internal corporate users, it's possible to conduct research while significantly cutting effort and costs. It's worth it.

The term MVP (Minimum Viable Product) has long been incorporated into corporate vocabulary: it's often used to describe preliminary versions of digital products.

What is a workshop? Is it just another word for "meeting"? No: it represents an alternative to traditional company meetings, often a preferable one.

In building the User Experience of a digital product, we can make use of usability notions and psychology; we can (and must) implement best practices and draw the entire team's attention towards them. However, this does not exempt us from addressing the core concept of UX itself: talking with the actual user.